Social Diffusion

Depth · what it can open●○○○1 — informational

Holding · facilitation1 — host

Trust · group readiness★any

Disclosure · what is sharednone

How new ideas actually spread through a social system: not to everyone at once, but from a small group inclined to adopt early, outward. Participants use the pattern to plan how their initiative reaches a wider audience rather than assuming a good idea travels on merit.

Practical

Time: 15-20 min
Group: 1–∞ · individual
Settings: in-person, online
Materials: Worksheet in the guide
Mechanisms: systems-sensing
Change scope: skill · repeatable

Instructions

Where: unfpa.org/sites/default/files/pub-pdf/Step_Up_A_Pocket_Guide_… — Step Up! A Pocket Guide to Social Change for Young Leaders, open
Availability: Open online — published at the link, free to read

Source link checked 29 Aug 2026 — unchanged since we recorded it on 28 Aug 2026

This directory describes and points home; the instructions stay with the people who made them.

Origin

Everett M. Rogers — Diffusion of Innovations, adapted in UNFPA's Step Up! pocket guide (2021)

In this directory via Step Up! A Pocket Guide to Social Change for Young Leaders

status: checked · added 2026-08-29